How cool is this, you're a girl and you walked past a billboard of a deodorant for men , glanced at it for mere seconds and it suddenly changed into an advertisement about make-up.
That's how Immersive Lab are revolutionizing the billboards of today. Although apparently, they're not the first one who has done this (German and Japan has has touched on this), coming up with a software that figures out the gender of the audience, how old are they, how long have they've been paying attention to the advertisement seems pretty cool and I'd assume, quite useful in measuring the effectiveness of an ad.
The video below is kinda' shaky but you'll get the point of this immensely impressive and smart technology. If you want to know more about this great, super awesome, interactive way of knowing more about your consumer, click here.
Reminds me of a Tom Cruise movie, "Minority Report." We really are not far behind from making those films and seemingly fictional scenes into reality.
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