When It Comes to Selling, Don't Do a Sucker Punch

If you haven't heard yet, Sucker Punch sucks. Well from my POV that is, as well as from the general public. Apparently Zack Snyder's blockbuster movies (300 and Watchmen) and visually enthralling techniques weren't enough to salvage the premise and the poor script writing of Sucker Punch. I left the theatre house wanting to punch someone for letting me pay SGD 10.00 for a movie meant for 11 year old boys. They should have placed that in the posters.

Which led me to think about selling. You see, Sucker Punch had all the potential to become a kick-ass, awe-inspiring, ice breaker-inducing movie. First off, it has Zack Snyder.  Enough said. Second, the girls in the film looked ravishing. Hence the reference to 11 year olds. Third, it had an intriguing trailer which left people wanting for more. But when it comes to  the actual delivery, when it comes to the movie itself, audiences were left wondering, cheated and annoyed. 

No matter how talented the director is when it comes to visual effects, no matter how hot the characters looked like and no matter how solid and strong its promotional and marketing efforts were, if the story isn't compelling enough, if the script alienates or worst, insults the crowd's intelligence, if the whole foundation of the film (the story, what else) just well, SUCKS, the movie would be a total flop.

In selling, it doesn't matter how eloquent and engaging your sales team are, how the brochures and the marketing materials were elegantly done and how aggressive and consistent your campaign is. If the product SUCKS, all effort woulds be wasted.

So before you go offering your product or services to someone else or worst, launching a massive social media or traditional campaign, ask yourself the following questions:

1.) Do you think you have a product worth selling?

2.) Do you think your product will have a tremendous significance in your market's lives?

3.) Do you believe that it will make your customer's lives better and easier?

4.) Do you think your product doesn't SUCK?

If you answered yes to all the questions, then congratulations! You are far from becoming a "Sucker Punch" joke of the sales and marketing industry.

In the meantime, lets wait for Zack Snyder to redeem himself. Don't be like a Night Shyamalan, Snyder, I'm begging you.