Right now I think a lot of companies want to take advantage of social media, but there's not enough knowledge out there about how to really use it for your company's benefit and this presentation pretty much nails that myth that B2Bs are using social media and its not just kids. Pretty much any company can use Facebook ads or the types of companies found at BuyFacebookFansReviews to get some more social media traffic, but then they don't know to use the tools at their disposal to convert this into sales. The key thing that many companies are lacking when it comes to social media is empathy, they need to think about their site and their product from their users' perspective and offer them something of benefit. That's the missing ingredient that a lot of businesses need to have for social success.
Right now I think a lot of companies want to take advantage of social media, but there's not enough knowledge out there about how to really use it for your company's benefit and this presentation pretty much nails that myth that B2Bs are using social media and its not just kids. Pretty much any company can use Facebook ads or the types of companies found at BuyFacebookFansReviews to get some more social media traffic, but then they don't know to use the tools at their disposal to convert this into sales. The key thing that many companies are lacking when it comes to social media is empathy, they need to think about their site and their product from their users' perspective and offer them something of benefit. That's the missing ingredient that a lot of businesses need to have for social success.
ReplyDelete