"Do Less" by Seth Godin

SalesPractice.com keeps sending great articles. Here's another one from Seth Godin.


Years ago, when I was starting my first company, I believed in two things: “Survival is Success” and “Take the best project you can get, but take a project.” I figured that if I was always busy and I managed to avoid wiping out, sooner or later everything would work out....

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Seth Godin is a bestselling author, entrepreneur and agent of change. In Free Prize Inside, his follow up to the best selling marketing book of 2003, Purple Cow, Seth helps you make your product remarkable with soft innovations. You need to make each of your employees idea champions so they can find the Free Prize. Godin is author of six books that have been bestsellers around the world and changed the way people think about marketing, change and work. Seth is a renowned speaker as well. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses. He holds an MBA from Stanford and was called "the Ultimate Entrepreneur for the Information Age" by BusinessWeek.